The guest speaker at the lecture today Jolyn Chua has inspired me in many ways. I think that she is a daring entrepreneur who has taken the risk of introducing organising services to Singapore.
During the lecture, she talks about the problems that she has gone through such as changing the mindset of Singaporeans about the services that she provide and building up her company with little budget.
The only 1-year old company even has a reason behind its name. Jolyn believes that everyone has an Obsessive-Compulsive Disorder (OCD) in them and as for her, it is organising clutter.
In accordance to this week's reading 'Engaging with the Media', OCD Services is mentioned in articles published in lifestyle magazines and a newspaper in its first year, showing how involved Jolyn has been in engaging with the media.
Other than creating awareness of the company to readers of the print media, the article also gives advice to readers, educating them of the service that OCD Services can provide them.
Right now, I actually feel pretty hyped up about the project by the end of the lecture. Maybe now I should get started...
(Read before Week 6:
11. Engaging with the Media - Hamish McLean and Richard Phillips)
Tuesday, February 9, 2010
Tuesday, February 2, 2010
Gooooo-ge! ('Older brother" in Chinese)
I find that the debate during tutorial was an eye-opener as the debaters had list out several new ideas.
I think the negative team has mentioned several case studies but they did not specifically indicate if they were what the PR or the clients main idea. After a while, the affirmative team has stated that they feel that the PR agency consultants should not listen to the company all the time - which is already against what they stand for.
Moving on, this week's reading is about RESEARCH! I don't know why but it gets me excited each time I get to go something new because I simply love researching. There are just so many things that I can find and so many ways to find these information.
The main platform, for me (and I bet, everyone else too) is the Internet. Maybe more specifically, Google.com. I have to admit that I cannot live without Google, at the moment. It is one of the websites that I would visit on a daily basis.
Trust no one else, but Google.
Anyway, using the search engine is not as easy as simply typing the keywords in the space provided. There are ways to simplify the research using apostrophes, commas and such.
But, let's not just narrow your search to words.
Go Youtube.com and see what you can find. Sometimes certain things are better explained in the videos than in written words.
If all else fails, there is always the library to fall back on. (I secretly love the library because I can find books there that I cannot find online.)
Have fun researching!
(Read before Week 5:
5. Public Relations Research - Gae Synnott AND 6. Public Relations Practice Gae Synnott)
I think the negative team has mentioned several case studies but they did not specifically indicate if they were what the PR or the clients main idea. After a while, the affirmative team has stated that they feel that the PR agency consultants should not listen to the company all the time - which is already against what they stand for.
Moving on, this week's reading is about RESEARCH! I don't know why but it gets me excited each time I get to go something new because I simply love researching. There are just so many things that I can find and so many ways to find these information.
The main platform, for me (and I bet, everyone else too) is the Internet. Maybe more specifically, Google.com. I have to admit that I cannot live without Google, at the moment. It is one of the websites that I would visit on a daily basis.
Trust no one else, but Google.
Anyway, using the search engine is not as easy as simply typing the keywords in the space provided. There are ways to simplify the research using apostrophes, commas and such.
But, let's not just narrow your search to words.
Go Youtube.com and see what you can find. Sometimes certain things are better explained in the videos than in written words.
If all else fails, there is always the library to fall back on. (I secretly love the library because I can find books there that I cannot find online.)
Have fun researching!
(Read before Week 5:
5. Public Relations Research - Gae Synnott AND 6. Public Relations Practice Gae Synnott)
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