PR = Press Release??

Press release is a common component of a media/press kit. Used for promotional purposes, media/press kits are distributed to journalists at the start/end (depends) of PR-generated events.

So since we have to do a press release for our assignment, I thought it was apt that we had to read "Writing a media release by Candy Tymson". After Google-ing it, I found this: http://www.publicrelationsmedia.com.au/writere.html.

Press releases have to be written in line with the style of the print publication. For example, a press release for the Straits Times will be written differently as compared to the press release for the New Paper, even though they are publicising the same event.

Because the publications receive many press releases, they will easily discard the ones that they think are not relevant to their style.

Headlines and leads (the first paragraph containing the 5Ws and 1H) are the most important part of the press releases to capture the attention of the journalists who are going through them.

In my opinion, the press release helps the journalist in my areas. One would be the reusing of what is rewritten in the press release, instead of writing another piece. It's a win-win situation you see.

So now, I shall start thinking about mine. Sounds difficult so far... :/

(Read before Week 11:
Writing a media release by Candy Tymson short loans online AND 13. Focus on Asian Public Relations Management - Richard Stanton)