A good friend of mine has just joined a PR agency a few weeks ago. I remembered how she has struggled since Day 1. And because this week's reading is about 'Public Relations Practice', I shall share what she has gone through.
Day 1 was havoc for her. She just got to know that her boss was the other person working in the company. At that time they had an account and 2 pitchs to come up with. It was only her first day and she was already given real things to work on for the account.
The second day was worse because all her ideas were rejected by her boss and she felt as though she wasn't living to her boss's expectation. Apparently her ideas were too idealistic and she wasn't clear about the difference between goals, objectives, strategies and tactics.
By the third day, she was expecting to be fired because the boss would have realised by then that he could not depend on her. Only after the first week did she realise that she was going to stay.
She soon had her first PR-generated event in which she wrote the speech herself. Even though she works OT most of the time, she feels that it is all worth it in the end.
Who would have thought a PR agency can be a two-men show? The preparation to do the pitch, the pitch itself, executing what is promised and the evaluation are a lot to handle. Even though all these are done over time, a PR practitioner could be handling a few accounts at the same time. I simply cannot imagine myself looking for media clippings and updating my media contact at the same time!
What her boss has taught her is similar to the strategic and technical competences that the chapter has mentioned. So many things have to be considered to come up with a PR plan.
According to her, PR plans are the easiest thing for her to do now. This is because she already has the skills and the required thinking of a PR practitioner.
Truly, being a PR practitioner is easier than it seems.
(Read before Week 7:
6. Public Relations Practice Gae Synnott AND 9. Strategies to Proactively Manage Activity - Melanie James)
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