SWOT SWOT SWOT SWOT SWOT SWOT SWOT ! ! ! ! ! ! ! ! !

To do a SWOT analysis of a company, one has to understand the company and its TA and the environment it is in. When I say 'environment', I mean the society of the country the company is in and the culture of the country.

With this week's reading to guide me, I shall do parts of my SWOT analysis of OCD Services here.

Firstly, let's consider the internal factors such as the history of the company, etc.

Despite it being in its first year, it has already been mentioned by the media a few times, namely magazines and the newspaper. OCD Services being the first company in Singapore to provide professional organizing services must have been a really good and interesting news value to journalists!

But being the first also has its lows. Could the target audience easily trust the company? It definitely hasn't gained credibility and trust from the TA yet.

As for the external factors, they are the target audience, etc.

With Singaporeans leading busy lives, an organizing service might be what we all need to ease ourselves from some stress.

However, we might also misunderstood the concept of organizing as cleaning. And another point, are we open enough to expose our clutter to strangers?

Keeping in mind how the company is operating in relation to the society especially its TA, SWOT analysis is not that hard to do. Right?

(Read before Week 8:
7. Public Relations Management in Organisations - Amisha Mehta and Robina Xavier)